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Your Whole Coaching Practice. One Place. One Agent.

Notes, calls, docs and dictation together. The agent knows every client, drafts the recap, sends the follow-up and shows you where you can help most.

Starting at $30 per user per month.

Your clientsNorthfield Leadership

Clients · 12

DDana K.
MMarcus T.
LLena R.
SSam O.
JJordan P.

Where can I help most this week?

Across your notes, calls and client spaces
  • Dana K.CEOCo-founder tension came up in 3 sessions running.
    Her open commitment
    A direct talk with her co-founder

    Where you can help: open Thursday by asking how that talk went.

  • Marcus T.VP EngineeringTwo commitments he set are still open.
  • Lena R.New COOStarts the role Monday, from your last session.

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Why coaches switch to Generic

The problem

You pay for a note app, a call recorder, a dictation app and an AI chat. None of them talk to each other.

With Generic

One place, one price.

Write, Transcribe, Speak and the agent come in one license. Client records, billing, scheduling and e-signature are coming soon.

  • Note app
  • Docs
  • Call recorder
  • Dictation app
  • AI chat
One place, one agent
The problem

Each client's story is spread across five tools, and your AI chat doesn't know any of them.

With Generic

An agent that knows every client.

It works across every note, call and doc, for every client you coach. Ask what's shifted for one client, or what's coming up across all of them.

What's shifted for Marcus since we started?

  • Session 1
    Your notes
    Wanted to stop being the bottleneck for his team
  • Session 3
    Call
    Promoted to VP, still running every standup himself
  • Since then
    His commitments
    Handing off weekly reporting, still open

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The problem

Clients get a patchwork of links, shared docs and email threads.

With Generic

A private space for each client, in your brand.

Their prep, the commitments they set, shared readings and messages, all in one place with your logo and colors.

NNorthfield LeadershipDana K.

Welcome back, Dana

Your prepWhat do you want to focus on?The co-founder conversation.
Your commitments
Send the board updateTalk with your co-founder
Shared readingHard conversations, one pageFrom your coach · PDF
Messages

Before Thursday: what would a good outcome look like?

BookingComing soon
Agreements · InvoicesComing soon

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Your stack, replaced

Fewer subscriptions. One place to work.

Here's what Generic replaces today, and what's on the way.

What you do
What you pay for now
In Generic
Status
Notes and docs
Apple Notes, Notion, Google Docs
Write and Files
Live
Call recording and notes
Otter, Fathom, Fireflies, Granola
Transcribe
Live
Dictation
Wispr Flow, Superwhisper
Speak (Mac only)
Live
Your AI subscription
ChatGPT, Claude, Gemini
The agent
Live
Client records
HubSpot, Dubsado, HoneyBook, a spreadsheet
CRM
Coming soon
Billing and invoices
QuickBooks, FreshBooks, Stripe, Bonsai
Accounting
Coming soon
Scheduling
Calendly
Calendar
Coming soon
E-signature
DocuSign
Sign
Coming soon

A typical AI-forward stack of Notion, Granola, Wispr Flow, ChatGPT and Claude runs $81 a month at list prices (checked Oct 27, 2026). Generic Pro is $30 per user per month, plus usage.

Keep what you love.

Your email, calendar and video calls stay where they are. Generic connects to Gmail, Google Calendar, Google Drive and 60+ more tools.

  • Amazon S3
  • Anthropic
  • Asana
  • Microsoft
  • Bluesky
  • Facebook
  • Figma
  • Plaid
  • GitHub
  • GitHub Copilot
  • Gmail
  • Otter
  • GoDaddy
  • Google
  • Google Calendar
  • Google Contacts
  • Google Drive
  • Google Gemini
  • Google Search Console
  • xAI Grok
  • Greenhouse
  • HubSpot
  • Instagram
  • DeepSeek
  • Linear
  • LinkedIn
  • Namecheap
  • Cursor
  • Notion
  • OpenAI
  • PostgreSQL
  • ZoomInfo
  • PostHog
  • QuickBooks
  • Salesforce
  • Instantly
  • Sentry
  • Slack
  • Stripe
  • Apollo
  • Supabase
  • TikTok
  • Toggl
  • X
  • YouTube
  • Amazon S3
  • Anthropic
  • Asana
  • Microsoft
  • Bluesky
  • Facebook
  • Figma
  • Plaid
  • GitHub
  • GitHub Copilot
  • Gmail
  • Otter
  • GoDaddy
  • Google
  • Google Calendar
  • Google Contacts
  • Google Drive
  • Google Gemini
  • Google Search Console
  • xAI Grok
  • Greenhouse
  • HubSpot
  • Instagram
  • DeepSeek
  • Linear
  • LinkedIn
  • Namecheap
  • Cursor
  • Notion
  • OpenAI
  • PostgreSQL
  • ZoomInfo
  • PostHog
  • QuickBooks
  • Salesforce
  • Instantly
  • Sentry
  • Slack
  • Stripe
  • Apollo
  • Supabase
  • TikTok
  • Toggl
  • X
  • YouTube

How it works

  1. 01

    Bring your practice over.

    Our team helps you move your notes, docs and clients into Generic, and connect the tools you keep.

    • A folder for each client, with their notes and docs inside
    • Your email, calendar and drive connected in a few clicks
    Set up
    ConnectionsNorthfield Leadership
    • Gmail
      Connecting…
      Connected
    • Google Calendar
      Connecting…
      Connected
    • Google Drive
      Connecting…
      Connected
    • Notion
      Connecting…
      Connected
    4 connectedSample
  2. 02

    Record, dictate and write in one place.

    Sessions, voice notes and docs land in each client's folder, so the whole story is there when you need it.

    • Transcribe records your sessions, with your client's consent
    • Speak turns what you say into text on your Mac
    • Write holds your notes, agreements and pre-reads
    One client
    Dana K.Engagement · since March
    • Session 12Transcript and recap
      54 min
    • Voice note after the sessionDictated, then cleaned up
      2 min
    • Engagement notesGoals she set in March
      Doc
    • 360 summaryShared with Dana
      PDF

    Sample

  3. 03

    The agent works across all of it.

    It knows every client's notes, calls and docs. So it can draft a recap, pull up what a client said months ago, or answer a question across your whole practice.

    • Recaps and follow-ups drafted for you to review
    • Each session linked to the ones before it
    • The model of your choice, from every major lab
    After the session
    Session with Dana K.Northfield Leadership
    Recorded, with consent54:12
    • Recap
      Recap drafted from the callReview
    • Context
      Links to what she raised on Sep 16 and Sep 30
    • Commitments she set
      Share the reorg plan with PriyaBlock Fridays for deep work
    • Follow-up
      Follow-up email draftedSend

    Sample

Privacy

Confidential stays confidential.

Coaching works when your clients can be candid. Here's how Generic protects that.

  • You stay in control of the AI.

    Select your model and change it at any time. Choose from models by all the major frontier labs. Model training is always off. Your data is never used to train AI models. Turn off AI features to limit how it's used.

  • Record a session only with your client's consent.
  • You decide what your client sees.

    Nothing reaches them until you share it.

AI settingsNorthfield Leadership
AI model
Your choice
Claude · Anthropic
GPT · OpenAI
Gemini · Google
Grok · xAI
DeepSeek
Model training
Always off
AI features

On: the agent helps across your appsOff: just the apps, no AI

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Set-up help

We'll set it up with you.

You won't be figuring it out alone. Human Agency's team helps you bring your notes and clients over, set up each client's space and get comfortable with the agent.

  • Office hours twice a day, every day
  • Live trainings when you want them
  • Real people, not a help-center maze
Office hours · LiveSample
Emily, Human AgencyCaroline, Human AgencyJulie, Human AgencyTony, Human AgencyPatrick, Human AgencyJRAM+9

Attendee · Executive coachCan you help me set up a space for each of my clients?

Zac

ZacYes. Share your client list and we'll set them up together right now.

Leave

Zac, Emily, Caroline, Julie, Tony and Patrick · Human Agency

Simple pricing.

Your coaching practice

Starting at

$30/user/month

Every app you run your practice on, with the agent across all of it.

  • Notes and docs in Write and Files
  • Session recording and transcripts
  • Dictation with Speak (Mac)
  • The agent, with your choice of model
  • A private space for each client, in your brand
  • Every new app as it ships, including CRM, billing, scheduling and e-signature
  • Set-up help and office hours

Plus usage. Each user gets 5,000 credits a month included.

Bring your questions and the tools you use today. We'll show you how it fits your practice.

Book a demo

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Thanks. We'll reach out to show you Generic and set it up around your practice.

Built by Human Agency

Built by people who give a damn.

Generic is made by Human Agency. For more than 10 years, we've consulted for organizations from startups and nonprofits to the Fortune 1000, helping them put technology to work. Now we've put what we've learned into one platform, and our team is here when you need more.

We've built for coaches before

Part of our team built Heyday, a memory tool that helped executive coaches hold every client's thread across months of sessions. BetterUp acquired it.

  • 10+ yearsof consulting and building technology
  • 100,000+people trained on AI
  • Startups to the Fortune 1000and every size in between

Your mission is our mission.

Human Agency donates 1% of its profits every year to causes we believe in through The Telos Foundation, a 501(c)(3) nonprofit.

Less admin. More presence in the session.

A short call to see Generic with your practice in mind.